When BUFF Nail Studio approached us to style their 5th birthday celebration, we knew this milestone deserved more than just a party. It was a moment to honour the journey — celebrating their boutique growth, loyal team members, and a future filled with promise. The brief was clear: create an all-out blue birthday cocktail event that felt stylish, fun and deeply on-brand.

What followed was a seamless fusion of editorial styling and sensory experience, anchored by one simple but powerful idea — edible branding. This is how we brought BUFF’s story to life, one delicious detail at a time.

Celebrating Milestones with Meaningful Brand Experiences

BUFF’s 5th birthday wasn’t just a celebration; it was a statement. The slogan, “Nailing it since 2020,” perfectly captured the pride and momentum behind their success. Gathering 50 staff from across boutiques for an evening of awards, tarot readings and a signature cocktail, the event was designed to feel both intimate and impactful.

For brand teams and PR professionals, this highlights a key lesson: milestone celebrations are prime opportunities to deepen team culture while amplifying brand identity. The right event can boost morale, create media buzz and strengthen internal loyalty — when executed with intention.

The Creative Direction: Blue Chrome and Forward-Looking Energy

From the outset, BUFF wanted their signature blue and chrome to dominate the visual story. We chose the Sunset Disco Studio — a naturally lit space with sleek chrome finishes — as the perfect blank canvas. This backdrop allowed the colour palette to pop with maximum impact.

Partnering with Elle Creative Studio, we commissioned custom blue mirror signage to inject that extra layer of luxe and dimension. Draped satin in blue and silver added drama to the grazing table and bar, elevating everyday elements into something extraordinary.

A unique highlight was the tarot card reader, Miss Fortune Reads, who connected the past, present and future — perfectly reflecting BUFF’s milestone spirit.

Edible Branding: The Sweetest Storytelling Tool

Branded lollies might seem playful, but their role went beyond simple treats. These strawberry-flavoured, white lollies with BUFF’s iconic blue logo (created by Emily’s Lollies) became little ambassadors of the brand — sweet, memorable and effortlessly shareable. They offered guests a tangible connection to the event and reinforced the brand identity in a lighthearted way.

Then there was the show-stopper cake by Bakes By Her: a tall, tiered buttercream masterpiece adorned with BUFF’s actual products and tools — from hand creams to cuticle scissors. This edible sculpture eloquently told BUFF’s story of craftsmanship and innovation, celebrating the artistry behind their business. It was as much a conversation piece as it was a dessert.

Complementing these elements, the grazing table by Sweet Sensations Melbourne delivered on both style and substance, while locally sourced drinks by BILLY & bobby (in blue and silver cans) maintained the cohesive colour story down to the last detail.

Together, these edible moments layered sophistication with fun — exactly what BUFF embodies.

Styling Process: From Moodboard to Moment

Our process began with a considered moodboard that brought together blue chromatic themes, chrome accents and tactile textures. The Sunset Disco’s natural light was an essential partner, helping the blues and metallics glow without overwhelming.

Key moments included:

• Custom mirror signage that popped against the sleek studio
• Dramatic ruffled satin draping on the grazing and bar tables
• Bold blue and chrome Anthuriums and foliage by Evolve Floral, arranged in both grand installations and minimal single-stem vases
• Thoughtful product styling throughout, including bathroom installations for those essential nail touch-ups

Photography and content creation by Jen Decoda captured every exquisite detail, from the gleam of the chrome to the smiles of delighted guests — her content elevates this event beyond fleeting memories.

Results & Reflections: What Set This Event Apart

The feedback was unanimous — BUFF’s 5th birthday was a masterclass in brand storytelling through experience. The creative layering of the blue and chrome palette, combined with unexpected moments like tarot readings and edible branding, created an immersive, memorable event.

For us, the standout was how each element felt intentional, never overdone. The event struck the perfect balance between celebration and editorial precision. It showed how thoughtful styling can honour a brand’s past while confidently looking forward.

Why Your Brand Event Needs Edible Branding

If you’re planning a brand milestone, launch or team celebration, consider how edible elements can elevate your story — making your event not just seen, but savoured.

Inspired to Celebrate Your Brand’s Next Chapter?

Whether it’s a milestone like BUFF’s or a fresh product launch, CORAL & CO. specialises in crafting editorial, detail-led brand events that resonate. We’d love to bring your story to life with considered styling, strategic execution and a touch of magic.

Contact us to start your bespoke event journey.